1. An introduction to Search Engine Optimisation
Unluckily simply submitting your web site to search engines will not drive traffic to your site. Although submission is an integral part of any effective search engine optimising strategy, you must achieve good search positions for anyone to find your listing. Hopefully our useful hints and tips will help you optimise your site and achieve that top ten position.

As any search engine optimisation company will tell you, getting you site listed in the first ten results for a specific keyword is as much art as a science. Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it's much more tricky. Search engine optimising can be difficult and confusing, but once you are aware of the key optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.

As Search Engine Optimiser's (SEO's), we ensure that the relevant words and phrases appear in the best positions on the pages. There are many other considerations, complicated by the engines modifying their preferences on a monthly basis. We pay for access to a the Wordtracker keyword database, which holds 301 million entries over the last 60 days. Using this information, we make sure that we are optimising the page in such a way that people will find it.