7. Optimisation of your images using "alt"
The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text:
img src="optimised.gif" alt="Search Engine Optimisation"
The "alt" attribute tells the reader what he or she is missing on a page if the browser can't load images. The browser will then display the alternate text instead of the image. It is a good practice to include the "alt" attribute for each image on a page, to improve the display and usefulness of your document for people who have text-only browsers.
Although not all search engines use the Alt tab it can help your listings on some of them. We recommend on using 2-3 words for each image and using it where ever possible.
The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text:
img src="optimised.gif" alt="Search Engine Optimisation"
The "alt" attribute tells the reader what he or she is missing on a page if the browser can't load images. The browser will then display the alternate text instead of the image. It is a good practice to include the "alt" attribute for each image on a page, to improve the display and usefulness of your document for people who have text-only browsers.
Although not all search engines use the Alt tab it can help your listings on some of them. We recommend on using 2-3 words for each image and using it where ever possible.
8. Optimisation of Text Hyperlinks
A text based hyperlink is a standard HTML example optimising search (this is an example link that does not go anywhere).
Search engines use complex algorithms to see if what you are linking to is something closely related to the content of your page. Some of the engines look for keywords in hyperlinks and in the surrounding text of the hyperlinks. We recommend including your most important keyword phrases in the link itself and possibly the surrounding text.
A text based hyperlink is a standard HTML example optimising search (this is an example link that does not go anywhere).
Search engines use complex algorithms to see if what you are linking to is something closely related to the content of your page. Some of the engines look for keywords in hyperlinks and in the surrounding text of the hyperlinks. We recommend including your most important keyword phrases in the link itself and possibly the surrounding text.
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