2. Site design considerations
2.1 Do not use frames
One of the biggest potential pitfalls for Webmasters is search engines that do not index the text within frames. A frame is an HTML page that "frames" other HTML pages. If your site uses frames you homepage is actually a frameset with no real content. Several major engines (including Excite, WebCrawler and HotBot) do not support frames, others do not index framed sites very well. If you site uses frames we recommend redesigning your site without them if you want to get good listings in the search engines.
If you must use frames, include text in the NOFRAMES tag. Another solution is to create pages (without frames) to act as doorways or alternate entrances to your site for the purpose of giving these engines something they can see and index.
2.2 Do not use dynamic URL's
Most search engine cannot list dynamic URL's which are commonly listed on database driven sites using scripting languages such as VBScript within Active Server Pages (ASP). An example of a dynamic URL is shown below.
http://www.seo.blogspot.com/products.asp?ID=dynamic+example
2.3 Do not have an entirely FLASH homepage
Search engines cannot index pages made entirely with FLASH. When you submit a page to a search engine a spider will follow the links on the page and listing the rest of the site. The best way to remedy this is to create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.
2.1 Do not use frames
One of the biggest potential pitfalls for Webmasters is search engines that do not index the text within frames. A frame is an HTML page that "frames" other HTML pages. If your site uses frames you homepage is actually a frameset with no real content. Several major engines (including Excite, WebCrawler and HotBot) do not support frames, others do not index framed sites very well. If you site uses frames we recommend redesigning your site without them if you want to get good listings in the search engines.
If you must use frames, include text in the NOFRAMES tag. Another solution is to create pages (without frames) to act as doorways or alternate entrances to your site for the purpose of giving these engines something they can see and index.
2.2 Do not use dynamic URL's
Most search engine cannot list dynamic URL's which are commonly listed on database driven sites using scripting languages such as VBScript within Active Server Pages (ASP). An example of a dynamic URL is shown below.
http://www.seo.blogspot.com/products.asp?ID=dynamic+example
2.3 Do not have an entirely FLASH homepage
Search engines cannot index pages made entirely with FLASH. When you submit a page to a search engine a spider will follow the links on the page and listing the rest of the site. The best way to remedy this is to create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.
2.4 Do not use image maps as the only method of navigation
Search engines cannot index the code that makes up image maps. You can use image maps in your site but you should also include standard html links. As with a Flash site, create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.
2.5 Do not use javascript as the only method of navigation
Search engines can't follow links that are within Javascript, so your site will not get spidered unless you also have some form standard HTML hyperlinks that they can follow. You should add some form standard HTML hyperlinks to all of your pages on each of your pages so that your site will be spidered properly. An easy way to do this is to create a site map page uses standard HTML links to link to every page on your site. Then add a standard HTML link on each page of your site that links to the site map.
Target the wrong keywords and all your efforts will be in vain. Choose the right keywords and you’ll see your traffic dramatically increase. Therefore, think long and hard about what keywords people are most likely to use when search for your site. Make lists of single keywords and then combine them into phrases.
For more information on choosing and the optimisation keywords for particular search engines have a look at our keywords section.
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