4 . Optimisation of your Title Tag

The title tag of your page is an extremely important factor to consider during the optimisation of a web page for search engines. This is because many engines and directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.What it looks like:Here's the title tag of this page: TITLE Hints and Tips - optimisation of your title tag for search engines /TITLE Where it belongs:The correct placement for the title tag is between the HEAD and /HEAD tags within the HTML the makes up your page.Tag limits:Generally, we recommend that your title tag, including spaces, be between 50-80 characters long. The optimum level differs from search engine to search engine, therefore we recommend using a tool such as WebPosition Gold 2 tool to analyse your page.

Tips for optimising your Meta Tags:

• We recommend including 1-2 of your most important keyword phrases in the title tag, be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
• Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site.
• Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
• Each page of your site should have a unique title tag with it's own keywords that related to the page that it appears on.

5. Optimisation of your page content
Your page content is another very important factor in achieving better search engine listings. Your page content is the information that a visitor would read from the page. Search engines look through Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!

Page content tips:

• We recommend that each page you submit has at contains least 200 words.
• This text should include your most important keyword phrases, but should remain logical & readable.
• Include the phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimisation process.
• Add additional content rich pages to your site. For example, how-to articles, hint and tips, or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.