11. Creating Doorway Pages
With the exception of Yahoo! you can submit more than one URL to a search engine. A doorway page is simply a page that has been created for the sole purpose of ranking higher in search engines for a particular keyword or set of keywords. These pages act as “doorways” to the real content of your site, without having to redesign or remove the content of your site.
You can create doorway pages to take advantage of a search engine’s criteria for a specific keyword or keyword phase. Doorway pages help you solve the most troubling Web marketing dilemma: The techniques that will get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. It is impossible to design a single page that will rank well for all of your chosen keywords in all engines.
Since there are so many sites indexed by Web search engines, the content of your page must be very focused to rank well in today’s overflowing search engines.If you are creating doorway pages we strongly recommend that you at least try the trail version of Webposition Gold 2. Without it or a similar tool, creating doorway pages can be an extremely difficult task.
Typically, when targeting five keywords, across eight search engines, you end up with 40 pages pointing to your home page or other section on your site. Don’t worry, this is not unusual. If you are cautious andheed the warnings below, you won’t have any problems.
Some techniques work better than others, depending on the engine. Sometimes, a shorter, more concise page will rank higher on AltaVista than a longer one.
With the exception of Yahoo! you can submit more than one URL to a search engine. A doorway page is simply a page that has been created for the sole purpose of ranking higher in search engines for a particular keyword or set of keywords. These pages act as “doorways” to the real content of your site, without having to redesign or remove the content of your site.
You can create doorway pages to take advantage of a search engine’s criteria for a specific keyword or keyword phase. Doorway pages help you solve the most troubling Web marketing dilemma: The techniques that will get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. It is impossible to design a single page that will rank well for all of your chosen keywords in all engines.
Since there are so many sites indexed by Web search engines, the content of your page must be very focused to rank well in today’s overflowing search engines.If you are creating doorway pages we strongly recommend that you at least try the trail version of Webposition Gold 2. Without it or a similar tool, creating doorway pages can be an extremely difficult task.
Typically, when targeting five keywords, across eight search engines, you end up with 40 pages pointing to your home page or other section on your site. Don’t worry, this is not unusual. If you are cautious andheed the warnings below, you won’t have any problems.
Some techniques work better than others, depending on the engine. Sometimes, a shorter, more concise page will rank higher on AltaVista than a longer one.
You could create alternate shorter pages and name them accordingly. For example,
Experiment with different pages and page names to describe these experiments, but be careful and don't go overboard!
12. Things to Avoid attempting Optimisation techniques for Search Engines
You should not try to trick a search engine in any way because you risk being blacklisted by them.
You should not try to trick a search engine in any way because you risk being blacklisted by them.
- Excluding the meta keyword tag, do not list you keyword one after another anywhere on the page
- An old trick is to try and keyword stuff the page by using the same colour text as the page's background. Search engines can detect this and view it as spam.
- Do not submit the same page to any search engine more than once in any twenty-four hours.
- Do not submit identical pages. You should instead give them different filename and change the title and, if possible, the keywords for the page.
- Do not use any keywords in your keywords meta tag that do not directly relate to the content of your page.
- Don't use any keywords in your keywords meta tag that do not directly relate to the content of your page.
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